Nykd by Nykaa, a brand well-known for lingerie, sleepwear, and athleisure, is set to announce a limited-edition collection in partnership with designer label Jodi Life.
The Jodi Life X Nykd by Nykaa collection presents a range of synchronised sets, airy dresses, T-shirts, pants, shorts, and more. This collaboration aims to enlarge Jodi Life’s customer base and improve sales by integrating Jodi’s summer-friendly prints and styles with Nykd by Nykaa’s graceful fashion aesthetic. Preeti Gupta, Business Head of Nykd by Nykaa, shares that the collection is priced ingeniously to make designer wear more available.
Gauri Verma, the Founder of Jodi Life, emphasises the brand’s focus on handcrafted processes such as block printing and screen printing, displaying their signature prints in this collaboration.
The Jodi Life x Nykd collection by Nykaa will be exclusively offered online at Nykaa Fashion.
