Lululemon upsizes store in Covent Garden’s The Yards

The latest store, located on Long Acre’s famous corner, represents a major expansion for Lululemon, possessing 8,330 square feet of space, a 130 per cent rise. This move underlines the brand’s robust belief in The Yards and its pledge to invest in prime locations. Stretching two floors, the West End establishment provides a wide collection of women’s and men’s activewear and accessories for a variety of activities such as yoga, running, and training. Remarkably, this location initiates water bottle personalization services in Europe for the first time.

Beyond just retail, the enlarged store aspires to become a central focus for the community, providing to office workers, residents, and visitors equally. It intends to host events such as running clubs and group exercise sessions, lining up with Lululemon’s philosophy of supporting movement, connection, and personal growth. Furthermore, Lululemon will take part in ‘Connect at The Yards,’ a one-day wellness and culture show on 7th July, beside other leading fitness and wellness brands, providing a varied range of experiences together with classes, music, workshops, and art.

Abi Labbett, Asset Manager at CBRE, representing Longmartin Properties Ltd, shared enthusiasm about this development, highlighting The Yards’ commitment to continuously providing fresh and unique experiences for its community. She lauded lululemon’s novel approach to customer engagement and greeted their expanded presence as a witness to The Yards’ appeal to leading brands.