With the opening of its first unique brand store in Hyderabad, TMRW House of Brands’ ‘fashleisure’ brand Nobero has made its foray into the offline retail sector.
The brand’s most recent collections in a number of categories will be on display at the Sarath City Mall store. By the conclusion of the fiscal year 2026, Nobero intends to open 25 locations nationwide as part of its future retail expansion strategy.
Commenting on the expansion, Prashanth Aluru, CEO and co-founder of TMRW House of Brands, stated that Nobero’s hypergrowth scale-up and leadership in the Fashleisure segment make providing consumers the convenience of both online and offline shopping the next step in the brand’s journey.
Nobero, which was established in 2020, is well-known among India’s Millennial consumer base in the athleisure market.
