Newme, the fashion-tech startup for Gen Z women, has announced the opening of its first experience store in the Delhi-NCR region, strategically located at Vegas Mall, Dwarka – one of the highest footfall malls in India.
Following the recent success of its 90-minute delivery service throughout Delhi-NCR, which has witnessed an enormous reaction from customers since its inception less than a month ago, this launch represents a critical milestone in Newme’s expansion strategy.
With over 20 per cent of Newme’s online customers residing in Delhi-NCR, one of the brand’s most significant markets, the opening of an experience store gives a fresh shopping opportunity just in time for the holiday season. The 2,000 square foot boutique features a range of fashionable items created especially for Gen Z consumers.
“We wanted to improve our customers’ experience, which is why we introduced 90-minute delivery throughout Delhi-NCR. Delhi is one of our top three markets for Newme. Since its introduction, this service has attracted over 2000 subscribers and currently spans over 10 pincodes. The next phase in providing for our Delhi-NCR clients is the opening of our first experience store in Dwarka, and we’re thrilled to keep getting their amazing support,” stated Sumit Jasoria, Co-Founder & CEO of Newme.
Continuing the momentum of its explosive expansion, Newme intends to open many new stores in the next weeks, further solidifying its position in the Delhi-NCR region. By the end of FY ’25, the business hopes to have established 15–20 locations in strategic markets, with the goal of introducing its cutting-edge fashion solutions to Gen Z women, young professionals, and college students.
