Fitness brand Built for Athletes, well-known for its high-performance backpacks and accessories, is launching its first clothing line in the apparel market.
Built for Athletes is leveraging its functional performance and innovation skills for its new nine-piece men’s and women’s athleticwear collection, drawing on over ten years of experience.
After a year of development, the collection features T-shirts, joggers, shorts, training leggings, and a unisex zip top. Its goal is to provide durable performance items in the same spirit as its accessories. Pieces designed for sweat, movement, and durability are included to provide comfort and confidence even during the most strenuous workouts.
Highlights include the women’s training sports bra, which has a lower waistband for added support and cover-stitched seams to prevent irritation, and the men’s training jogger, which has four-way stretch material for unrestricted movement, an antibacterial and sweat-wicking finish, and a handy zipped pocket for safely storing essentials.
“Clothing was the next logical step for Built For Athletes as a brand, and breaking into a new market has been an incredibly thrilling experience,” according to a statement from the company’s founder and creative director, Nick Costello. “We have been working nonstop over the past year to produce the highest calibre performance apparel that can rival the high calibre of our current line of bags and accessories.”
