Clothing brand Neometa has introduced ‘NoBiy,’ a gender-neutral fashion label inspired by subcultures like gaming and anime, tailored to the preferences of Gen-Z and millennials.
The brand seeks to bring metaverse concepts to life through its clothing along with its aesthetic revolving around sci-fi and fantasy genres.
The brand stated on its website, “NoBiY is a genderless lifestyle brand that embraces versatility and breaks free from traditional constraints.” Targeting millennials and Gen-Z, NoBiy offers a diverse product range, including knits, woven garments, denim pieces, and outerwear, aligning with the dynamic and diverse lifestyles of these generations.
Neometa, headquartered in Bengaluru, plans to expand NoBiy’s presence with 500 points of sale over the next five years, targeting cities across India. The primary demographic focus spans ages 14 to 28.
