Womenswear company Nandani Creation Ltd, has announced a strategic partnership with Reliance Fashion Factory. The collaboration will support the company’s growth strategy and will expand the retail presence of its women’s ethnic wear brand ‘Jaipur Kurti’ across over 25 Fashion Factory stores.
According to the company this partnership establishes a structured channel to clear aged and slow-moving inventory, while freeing up capital tied to low-selling stock. With Reliance Fashion Factory, it will deepen its presence in the value retail segment and align with its strategic focus on capital efficiency.
Reliance Fashion Factory, known for its discount retail model, offers a platform for brands to improve sell-through while maintaining accessibility for customers through year-round value offerings.
Nandani Creation operates a broad retail network, including 8 company-owned (COCO) stores in Jaipur, Ahmedabad, Kota, and 5 franchise-owned (FOFO) outlets across major cities including Delhi, Gurugram, Mumbai, Ajmer, 22+ Shoppers Stop stores, 80+ SIS outlets, 80+ Reliance Trends stores, 35+ Avantara and Kalanikethan stores, and 20+ Reliance Centro stores. The company operates various brands such as ‘Jaipur Kurti’, ‘Amaiva by Jaipur Kurti’, and ‘Jaipur Kurti Luxe’.
The company also retails through major e-commerce platforms including Myntra, Ajio, Nykaa, Flipkart, and maintains its website along with mobile applications available on both App Store and Play Store. Nandani Creation has also expanded into quick commerce through Swiggy InstaMart.
