Owner N Brown of JD Williams has redesigned the online presence for the apparel retailer as part of a digital transformation for all three of its main brands.
The retailer said its mobile-first platform delivers “a more seamless customer experience, allowing users to effortlessly navigate the site, experience a frictionless checkout process, and receive the same rich experience across mobile devices”.
Improved material from a new content management system is also available on the new JD Williams website. Later this year, the N Brown sibling brands Simply Be and Jacamo will get the same benefits.
N Brown CEO and interim executive chair Steve Johnson said, “The transformation of our business continues to gain pace as we proceed with investing in our strategy, positioning N Brown for sustainable growth whilst always improving the customer experience.”
N Brown chief operating officer Nuno Miller added, “Our new mobile-first websites have created a sleek, modern experience for customers as they shop across Simply Be, Jacamo and JD Williams.
