‘Myntra for Her’! India’s biggest fashion event for women begins tomorrow

With International Women’s day just few days away, Indian women couldn’t have asked for anything better!

Myntra, India’s leading platform for fashion brands, has announced ‘Myntra for Her’ – India’s biggest fashion event for women.

The 4-day event, which begins tomorrow (6 March), will allow the women to refresh their wardrobes with latest styles and designs – and all that at attractive and affordable prices.

Paying tribute to Myntra’s much-cherished women customers, this year, the e-commerce platform has ramped-up the ‘Myntra for Her’ show from a limited-scale, category-led occasion, to a big-ticket event with 360-degree marketing campaigns.

Every evening, from 6 to 9 March, there will be ‘Ladies Night’ (7 Pm till midnight), wherein women can avail 50 to 80 per cent off on top brands and also exciting deals on many go-to categories for women.

The event begins with ‘opening hour deals’ that runs from midnight to 2 AM on 6 March. This gives shoppers an opportunity to avail 30-70 per cent off across various categories such as ethnicwear, sarees, women’s westernwear, lingerie and inner wear, footwear and accessories.

Notably, the ‘Highest Shopper’ at every hour will be eligible to receive Rs. 5,000 off on their next purchase.

Talking about the event, Amar Nagaram, CEO, Myntra, said “In a concentrated effort to celebrate every woman in our life, ‘Myntra For Her’ promises to present them with never before deals across categories.  The event will give women the most exciting opportunity to indulge themselves in a blissful shopping experience.”

He added “With curated offerings and holistic campaigns planned across channels, we expect to garner 1.4X jump in women customer traffic over BAU during the event.”

An integral part of Flipkart, Myntra has witnessed a consistent growth in women shopper base in the country, at over 60 per cent year-on-year, giving a strong indication of their growing purchase intent.