The 15th edition of Myntra’s biannual EORS (end of reason sale) is scheduled from 18 to 23 December and is set to attract 60 million visitors with platform geared to handle 15,000 orders per minute at peak.
In a statement, Myntra, an integral part of the Flipkart Group, said that 1 million styles from over 5,000 brands are on offer for the biggest year-end fashion carnival. There are 350+ brands across 2,900+ stores to help drive the event as a part of omnichannel integration.
The 6-day event is slated to cater to the fashion, beauty and lifestyle needs of over 40 lakh unique customers across the country with the demand expected to rise by 2.5X of BAU days.
With over 20 per cent higher traffic over the previous winter edition, Myntra expects about 700k new customers during the course of the event, with 45 per cent of the overall traffic coming from Tier-II and Tier-III cities and towns.
Sharon Pais, Chief Business Officer, Myntra, said, “EORS is the nation’s most awaited fashion carnival and we are poised to present the best collection at sharp value offers from across categories, for our customers. With 14 editions to our credit, we have come a long way in understanding the pulse of fashion conscious shoppers and that gives us an edge in terms of curating the best for every customer cohort. We are looking at a significant portion of new customers meeting their current fashion and beauty need states…”
Myntra will go plastic-free with delivery packaging made from recyclable paper. In addition, Myntra uses recycled paper for cushioning articles and has replaced plastic for inner packaging wherever possible.
Giving a strong boost to its efforts in sustainability, two of Myntra’s largest fulfilment centres, located at Bilaspur and Bhiwandi, are solar power enabled.
The kidswear category has witnessed a 100 per cent Y-o-Y growth so far on Myntra this year and for EORS-15, over 350 domestic and international brands will offer 1.1L+ styles, at sharp pricing during the event.
The company has partnered with over 5,000+ leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more, to offer a wide range in latest branded fashion and lifestyle wear.
