Hush and Whistles, two womenswear brands, have been added to ‘Brands at M&S,’ a platform for third-party labels, by British department store Marks & Spencer.
For the first time, the site will host an exclusive line for Hush’s debut, which will include a 12-piece collection. It will be one of the more than 300 seasonal styles that both brands will offer on the marketplace.
The two labels were launched in response to the expansion of womenswear on ‘Brands at M&S,’ which saw an 18 per cent increase in sales in 2024 over the previous year. Womenswear is therefore a top-performing category, accounting for 49 per cent of the platform’s revenues.
Hush, debuting on 12th March, and Whistles which will be introduced in April, will join the likes of Baukjen, Nobody’s Child and Chinti & Parker which will bring the number of third-party womenswear on the platform to 26.
The director of the brands, apparel, and home division, Nishi Mahajan, remarked in a press release about the retailer’s early efforts to introduce third-party products to customers four years prior.
Throughout the spring and summer, Marks & Spencer will host more Nobody’s Child pop-up stores than the previous time the idea was held, spread among 56 of the department store’s locations, to further bolster its efforts in this area.
Signature dresses, shirts, and blouses from the brand’s SS25 collection will be among the 40-piece capsule collections on display at the 500-foot pop-ups.
