MiniKlub will have 150 stores in next two years

MiniKlub, a babywear brand, is increasing its retail presence and is hopeful to achieve a revenue of Rs. 145-150 crore in the current fiscal.

Currently, the company is having 47 stores. As per a report of ET Retail, Anjana Pasi, Founder and Director of the company is looking to expand with 26 exclusive brand outlets this fiscal ending March 2023 and expects to touch a total of 150 stores in the next two years.

Its focus is to increase its footprint in Tier-2 and Tier-3 cities as these regions contribute more in overall sales as compared to Tier-1 cities.

The brand also wants to explore markets like Singapore, Malaysia and Dubai in the upcoming days.

Talking about balancing the sales in online and offline channels, Anjana says the company is increasing its visibility and brand awareness by investing in social commerce. It has marketplace presence in Myntra, Amazon, Flipkart and Ajio.

The company’s 60 per cent of manufacturing is done in-house in states including Karnataka and Tamil Nadu.