Men’s apparel brand Nemssis has expanded its product offering and developed a wedding collection dubbed ‘Mahotsav: Pyaar ka Tyohaar’ to offer a choice of textile designs for the post-Makar Sankranti wedding season and merge traditional and modern aesthetics.
Mahotsav said in a news release that it effortlessly combines unmatched comfort with luxury. This gorgeous collection of textiles exudes flair, sophistication, and classic grace. Ideal for designing sophisticated ensembles that stand out at any event. Mahotsav provides men with the perfect balance of traditional craftsmanship and modern elegance, reflecting the vibrant celebration of culture, tradition, and personal flair that characterises Indian weddings, it added.
The collection, which includes tailored jackets and embroidered kurtas among other items, is designed to appeal to both the groom and wedding guests. Approximately 3,000 retail locations throughout India have carried the line since its inception.
Additionally, the brand recently debuted a number of its fabrics in Jaipur’s multi-brand clothing and textile store Shree Commercial Textiles. Haresh Mehta, the chairman and CEO of Yash Cotton Corporation, posted a video of the new point of sale on Facebook, announcing Nemssis’s arrival in Jaipur at retail partners Shree Commercial Textiles.
The Yash Cotton Corporation, which also sells under the brand names “John Cavendish” and “Spaadaa,” owns the Nemssis brand. Based in Maharashtra, Yash Cotton Corporation focusses in men’s suit and shirt textiles.