Meesho, a multi-brand e-commerce platform, announced that it onboarded 300,000 new sellers in the first six months of 2024. The Softbank-backed company has also strengthened its connections with rural shoppers in Tier-4 locations.
According to the company’s latest Smart Shopper Report, Meesho nearly doubled its seller onboarding total during the January to June period this year. The Meesho shopping app was downloaded over 200 million times during these six months, reflecting the company’s focus on both seller and customer acquisition.
With an emphasis on value retail, Meesho has been targeting non-metro shoppers to drive growth. By penetrating deeper into Tier-4 locations, the company found that shoppers from these cities and beyond have become its most frequent customers in categories such as women’s apparel, baby care, and footwear.
More than 80 per cent of Meesho’s annual transacting customers come from Tier-2 cities and rural areas. This aligns with the growing adoption of the internet, increased confidence in online shopping, and rising disposable incomes in these regions.
Meesho also highlighted the importance of offering local language options to non-metro shoppers. During the first half of the year, the use of voice search and vernacular languages on the platform increased by 162 per cent year-on-year.
