In preparation for a new chapter in the brand’s history, Max Fashion has teamed up with actor Kalki Koechlin on the ‘New New You’ campaign.
The ‘New New You’ campaign seeks to position the brand as the industry leader in the easily accessible yet fashionably forward-thinking fashion sector. The brand hopes to accomplish its objective of reaching a larger audience by catering to changing consumer tastes.
Additionally, by embracing the idea of personal reinvention, the campaign increases brand loyalty, boosts consumer interaction, and fortifies its position in both developed and developing markets.
The goal of Max Fashion’s partnership with Kalki Koechlin, according to a press statement from the company, is to bolster the brand’s identity by highlighting its fundamental themes of individualism and metamorphosis. The core principles of the “New New You” campaign—adaptability and self-expression—align well with Kalki’s unique style and demeanour. Her participation increases the brand’s attractiveness and gives it an aspirational quality. This partnership strengthens Max Fashion’s relationship with contemporary consumers by highlighting the brand’s dynamic qualities and drawing in a larger clientele, says the company.
“I think that clothing is an extension of one’s personality, and Max Fashion’s ‘New New You’ campaign really allows me to do that,” says Kalki Koechlin. I’m excited to be a part of it, and I have to admit that Max Fashion’s hip, colourful, and cosy styles have totally blown me away.
Pallavi Pandey, Head of Marketing, Max Fashion says, “The ‘New New You’ campaign is our commitment to constantly evolving and bringing fresh, trendsetting styles to our customers.”
The Deputy CEO of Max Fashion, Sumit Chandna, continues, “With the ‘New New You’ campaign, Max Fashion is not only introducing a dynamic new collection but also bolstering the retail strategy to bring ongoing innovation to over 520 stores across 210+ cities.” With the launch of this campaign, the company enters a new phase of growth, concentrating on increasing its online and physical presence.
