The British luxury giant, Matches Fashion, has announced the launch of a Black Employees Forum in an effort to show solidarity against racism protests in USA.
The retailer claims to be an equal opportunity provider and the recent steps are announced to further bolster the same ideology.
Ajay Kavan, Chief Executive of Matches Fashion, said that he has been following the events with horror and believes that the solution is a tangible and lasting action. He announced three steps wherein the retailer was handling the diversity issue.
Ajay mentions that the first step is to raise consciousness and accountability by listening harder, and a result of this is the creation of the Black Employees Forum.
The Forum will allow the brand to communicate within the organisation to allow building sensitivity towards racial issues and build racial equality among the team.
The retailer also announced that the next step would be ‘achieving greater diversity’ by hiring people from various minority groups who have been under-represented. The brand’s third step is aiming to support black-owned labels on the platform by releasing a list of such labels.