Gucci will bid goodbye to Massimo Vian, its industrial and supply chain head, as part of a more extensive restructuring push intended to reshape the brand’s leadership and rekindle its momentum.
During his tenure, the 52-year-old executive played a central role in overseeing product development and production across Gucci’s core categories—leather goods, footwear, apparel, and jewellery—as well as managing the brand’s global distribution footprint. In the highly calibrated ecosystem of luxury fashion, his position was crucial to maintaining Gucci’s supply chain precision and operational excellence.
While his next step is yet to be confirmed, speculation is that Vian will soon be back in an executive role somewhere else in the luxury industry. His past few years working, though, have not been controversy-free. Vian is now fighting charges from Italy’s financial regulator Consob under an insider trading investigation related to activity from 2020.
His exit comes at a pivotal juncture for Gucci. The Kering-held brand is set to be creatively rebooted under the brand’s reported hiring of Balenciaga’s Demna as creative director, after quarters of poor performance—most recently a 24 per cent year-over-year sales decline in Q1.
The exit also comes at the conclusion of a series of strategic leadership shifts. Gucci last week named Maria Cristina Lomanto as president of EMEA and Marcello Costa as merchandising head—moves that were indicative of a further reshuffling across functions as the brand seeks to stabilise its ground in an unpredictable luxury marketplace.
