Mariana Rodriguez has been appointed as Vice President and General Manager for Materials Group EMENA by Avery Dennison Corporation, effective from 1st September 2025. Mariana’s key responsibilities in this new role will be to meet long-term and short-term objectives, execute growth strategies across the region and explore new revenue prospects.
Mariana said that Avery Dennison sees huge potential for growth in the EMENA region. She further stated that they are well positioned to capitalise on the opportunities because they have the required knowledge, experience, equipment and innovative spirit to succeed. Thus, they will continue to push boundaries in labels and packaging — including the solutions they will be showcasing at Labelexpo 2025 in Barcelona that drive circularity, enable traceability and enhance consumer experiences.
“Materials Group EMENA is known for its materials science expertise and dedication to customer satisfaction. I will be leveraging our talented teams’ collective strength to achieve our goals for sustainable growth and profitability, while continuously improving our customer experience and collaborating together to innovate,” stated Mariana.
Mariana’s career spans the Label and Packaging Materials, Graphics Solutions and Performance Tapes divisions where she has served in supply chain, procurement, marketing and general management positions. Most recently, she was Vice President and General Manager of Performance Tapes, Europe and also Vice President and General Manager of Graphics Solutions, North America. Having joined Avery Dennison in 2006, Mariana has held leadership roles across several of the company’s business segments.
