Aiming to shed its fast-fashion image, Spanish retailer Mango is set for a bold expansion in the US, and position itself as a premium brand. Headquartered in Barcelona, Mango plans to open 42 new stores in the USA by the end of this year and launch 20 additional locations in 2025, focusing mainly on the Sun Belt and Northeast, CEO Toni Ruiz said.
“This is a long-term commitment,” Ruiz said. The US $ 70 million expansion plan includes the construction of a new logistics center near Los Angeles and the creation of approximately 600 new jobs, increasing the company’s USA workforce to around 1,200 employees by next year.
Mango’s largest market is currently its home country of Spain. Although the USA is one of its top five markets, the company aims to boost sales in the region to break into the top three. This objective is part of a broader strategy to increase annual sales from US $ 3.255 billion to US $ 4.2 billion by 2026.
The company joins other global rivals, including Sweden’s H&M, Spain’s Zara, and Japan’s Uniqlo, in targeting the USA market for growth. They are all vying to capture the spending of the average American household, which, according to a LendingTree study, spends around US $ 2,000 annually on clothing.
