Mafatlal Industries Limited, flagship textile enterprise of the Arvind Mafatlal Group has launched Mafatlal Home Fashion, a direct-to-consumer (D2C) platform offering more than 400 home-textile and home-essential products. The portfolio includes bedsheets, dohars, comforters, blankets, towels, children’s bedding, baby essentials and mattresses, with more than 150 bedsheet designs.
The platform also offers customised home-textile solutions for corporate gifting, including employee gifting, client engagement and events. It will operate alongside the company’s existing presence on Amazon, Flipkart, Myntra and Meesho.
Through the new platform, Mafatlal Industries aims to establish direct consumer relationships and gather insights into purchasing behaviour and preferences to guide product development, design and customer engagement. The company plans to gradually expand its home and lifestyle product range.
The launch follows the introduction of Mafatlal MedFits earlier in 2026 as the company expands its owned digital sales channels across consumer categories. Founded in 1905, Mafatlal Industries is the flagship company of the Arvind Mafatlal Group, with operations spanning textiles, health and hygiene, digital infrastructure and consumer durables.
Mafatlal Industries reported a 23.7% year-on-year (YoY) decline in consolidated total income to Rs 950.38 crore (US $99.43 million) in Q1 FY ’27, compared with Rs 1,244.84 crore (US $130.24 million) in Q1 FY ’26. On a sequential basis, however, total income increased 6.5% from Rs 892.73 crore (US $93.40 million) in Q4 FY ’26.
The company’s total expenses stood at Rs 938.73 crore (US $98.21 million) during the quarter, registering a 22% YoY decline from Rs 1,202.96 crore (US $125.86 million) in Q1 FY ’26, while increasing 7.1% quarter-on-quarter (QoQ) from Rs 876.17 crore (US $91.67 million) in Q4 FY ’26.
