Indian sports brand Boldfit has raised over Rs. 400 crore in a Series B funding round led by Bharat Value Fund, managed by The Wealth Company Alternates, part of Pantomath Group.
Existing investor Bessemer Venture Partners also participated in the round.
Founded by Pallav Bihani, Boldfit operates across performance sportswear, athletic footwear, sports equipment and fitness essentials. The company serves over 2 crore customers annually and plans to use the fresh capital to expand its retail network, invest in product innovation and strengthen its manufacturing capabilities.
It will also selectively explore acquisitions and other inorganic opportunities to expand its category presence and capabilities.
Boldfit previously raised Rs. 110 crore from Bessemer Venture Partners in a Series A funding round in 2024. Indian sportspersons KL Rahul and Sania Mirza are also investors in the company. Avendus Capital acted as the exclusive financial advisor to Boldfit on the transaction.
Pallav Bihani, Founder and CEO of Boldfit, said the company aims to contribute to India’s sporting growth by investing in product innovation, manufacturing and nationwide retail expansion.
Madhu Lunawat, Founder and Whole-time Director of The Wealth Company Asset Management Private Limited, said rising participation in fitness and sports across India presents a growth opportunity. She highlighted Boldfit’s scale and profitability as factors supporting the investment.
According to the company, the investment is Bharat Value Fund’s largest in the consumer sector to date.
