Madden NYC, the accessible fashion brand from Steve Madden, an American fashion designer and businessman, has entered India with a women’s footwear collection. The brand will be available online and through select retail outlets across the country.
The collection includes sneakers, slides, heels and other everyday footwear styles, with designs featuring metallic finishes, woven textures, denim details, animal prints and colour accents. Products are priced in the range of Rs 5,000-Rs 7,000.
Madden NYC is launching in India through Reliance Brands Limited (RBL), with the collection available on the Steve Madden India website and at select retail locations in Bengaluru, Hyderabad, Mumbai, New Delhi, Ahmedabad, Pune, Kolkata and other cities.
“The Indian fashion consumer is increasingly looking for brands that combine global relevance with accessible style. Madden NYC fills an exciting whitespace in the market with its fashion forward aesthetic, strong value proposition and broad appeal. We are confident the brand will resonate with a new generation of consumers and establish a strong presence across both digital and physical retail in India,” said Sumeet Yadav, Head, Reliance Brands Limited.
“India has become one of the most exciting fashion markets in the world, and we’re thrilled to introduce Madden NYC to consumers looking for accessible, trend-driven style. We’re excited to partner with Reliance to bring a brand inspired by the energy of New York City to a new generation of consumers. This launch marks an important milestone in our continued international growth, and we look forward to building the brand together,” said Ian Funk, President, International, Steve Madden.
The launch is the first phase of Madden NYC’s India expansion. The brand plans to introduce new product drops, additional categories and consumer activations later this year.
The launch also adds to Steve Madden’s presence in India, where the brand currently operates 35 exclusive stores across 16 cities.
RBL, a subsidiary of Reliance Retail Ventures Ltd., operates more than 1,855 doors across India through standalone stores and shop-in-shops. Its portfolio includes international brands such as Armani Exchange, Balenciaga, Burberry, Coach, Diesel, Hugo Boss, Michael Kors, Steve Madden, Superdry, Tiffany & Co., Tory Burch, Valentino, Versace and Zegna, among others.
