US apparel retailer Macy’s is here with its third-party digital marketplace that’s run by marketplace platform Mirakl.
The launch will enable the retailer to offer a wider assortment than it presently sells in physical stores or online – including over 20 products categories and 400 new brands.
That’s something for customers with holiday season not far away!
In its commitment to diversity and inclusion, Macy’s said that this fall, 20 per cent of its marketplace sellers and brands will be from under-represented firms.
Macy’s, reportedly, seems particular in the categories and brands in their marketplace, which distinctly tells that they know that what their customer is looking for has been a gap in their own assortment, and that the product is curated so that the consumer does not get shopper fatigue.
Macy’s is known for apparels, footwear, fashion accessories and bedding, amongst others, and earned annual revenue of US $ 24.8 billion as of 2017.
