In its efforts to expand globally, the US activewear brand Vuori has launched into five new markets.
The brand has announced its launch into Singapore, Hong Kong, the Middle East and Mexico via localised Vuori e-commerce platforms.
In China, for now, the brand will be available through Tmall.
Elated over the launch, Joe Kudla, Founder and CEO, Vuori, said that the company was proud of expanding outside the US.
Further, Joe added “We are excited to bring our vision and brand to consumers in these key markets, connecting with customers around the world.”
Earlier this year, the brand had launched its new international markets in the UK, France, Germany, Ireland and Australia, amongst others.
Vuori said that the focus was to continue to grow in those countries through e-commerce, wholesale and retail channels.
In 2023, the brand, reportedly, intends to launch in Japan and Korea as well.
Known for making premium performance apparels, Vuori today has 10 stores of its own, as well as an e-commerce site, and currently operates only in the US.
