Michael Burke, a confidante of LVMH chairman Bernard Arnault and among the group’s most experienced American executives, has become President and CEO of LVMH Americas starting 7th July 2025. A veteran of the luxury group dating back to the 1980s and past head of Louis Vuitton, Burke’s return marks a strategic reset during a period of increasing geopolitical tension and increasing scrutiny of transatlantic trade.
Burke, who headed Louis Vuitton until 2023 and had a temporary headship of the Fashion Group earlier this year, will now be reporting to LVMH’s overall operations CEO, Stéphane Bianchi. Anish Melwani, CEO of LVMH Inc., and Davide Marcovitch, president of Latin American operations, will report to Burke, an internal memo said.
His return to the US market, four decades since he first managed LVMH’s American operations—having worked at Dior and Louis Vuitton—is a testament to the region’s increasing strategic importance. The Americas now generate approximately 25% of LVMH’s worldwide revenue, with US $ 99.41 billion in 2024.
The appointment also serves to illustrate Arnault’s desire to have closer control over US operations. In addition to his new operating role, Burke has been appointed non-executive chairman of Tiffany & Co., a dual role that signals the significance of the American luxury brand, which is the largest acquisition in the history of LVMH.
Tiffany & Co. experienced notable turbulence over the past year, including internal dissent and the exit of several veteran staffers. Burke’s appointment is expected to bring seasoned leadership to steady the ship and help unlock the brand’s long-anticipated growth trajectory.
