The first permanent location of Lounge Underwear will debut next month in Westfield White City. The lingerie boutique will open its new location on 7th October, after 7 years of operating exclusively online and growing the company to £ 71 million.
The business claims that the store’s contemporary, opulent design, inside-outfitting innovations, and assistant shopping services will “change the way women shop for undergarments and clothing.”
As part of its ambitious development ambitions, the company announced this summer that it would be establishing eight new stores over the course of the following 12 months.
Following the Westfield White City location, there will be six other locations in the UK and one in Germany.
The stores, which range in size from 2,000 to 3,000 square feet, will be equipped with click-and-collect and home delivery features to focus on customer service.
A limited number of items will be on display, and customers can ask store employees for additional sizes.
