Louis Vuitton is all set to launch its first babywear collection on 3rd March at select stores and online portal in an effort to diversify into a high-potential segment, strengthen ties with parent-customers and expand the brand’s clientele to include future generations.
The range will include rompers, co-ord sets, bodysuits, pyjamas, dresses, a reversible hooded coat and accessories such as knitted slippers, beanies, bibs and socks in the palette of milky whites, sand dunes and tonal grays.
The brand’s commitment to ethical manufacturing is reflected in the clothing, which is available in sizes 0 to 12 months. According to the press release, the range complies with environmental standards by using materials such as organic cotton, leather working Group-Certified leather, cashmere and sheep’s wool from partners who guarantee animal welfare. Mother-of-pearl buttons, jacquard patterns and embroidered motifs are also their focus areas.
“This range dedicated to new-born babies reinforces the emotional connection between [Louis Vuitton] and its customers, as each symbolic moment becomes a lifelong memory,” said Louis Vuitton in a press release.
