Louis Philippe and Van Heusen, two Indian fashion brands under Aditya Birla Fashion and Retail Limited (ABFRL), are set to expand their global presence through new stores in Qatar. In a strategic partnership with HK Group, the brands have recently launched two new flagship stores at the Mall of Qatar, enriching the retail landscape in the GCC region.
The latest addition to their portfolio is an exclusive store situated on the prestigious first floor of the Mall of Qatar. This space showcases a meticulously curated collection of fashion solutions inspired by global trends, tailored to complement the contemporary active lifestyle while upholding the brands’ core values of innovation and functionality.
Jacob John, President of Premium Brands at Aditya Birla Fashion and Retail Limited, emphasised the brands’ commitment to delivering fashion solutions and shopping experiences. He expressed enthusiasm about bringing Louis Philippe and Van Heusen closer to their customers in Qatar through these new flagship outlets, aligning with their ambitious growth strategy that includes recent expansions in Mauritius and the UAE.
The new Louis Philippe store in Qatar presents a range of premium formal and casual wear, featuring the Permapress Collection known for its wrinkle-free shirts, trousers, and suits tailored for the modern man. Additionally, the Gods and Kings collection caters to special occasions, while Luxure offers sophisticated shirts and trousers crafted from luxury fabrics. The brand also introduces a modern range of workwear under the Athwork line, combining comfort and stretch for the contemporary professional.
Van Heusen’s second flagship store in Qatar serves as a curated destination for discerning consumers, offering a diverse selection of fashion choices. For women seeking refined formalwear inspired by global fashion trends, Van Heusen Women presents a comprehensive selection of suits, blazers, dresses, tops, and accessories crafted to impeccable standards, embodying chic style for the modern professional woman’s wardrobe.
