Finnish fashion company Lindex, in association with Icelandic franchise partner LDX 19, has launched its first click and collect store in Iceland. The first of its kind store of Lindex is located in the capital city Reykjavik.
This new concept store will offer an innovative shopping experience to its customers and this effort has taken its omni-channel strategy to an all-new level.
Customers can now shop for womenswear, kids’ wear and lingerie of their choice through the large touchscreens installed on the wall of the store. They can opt for home delivery or pick up at the store itself.
The garments can be picked up from the new concept store at 5 pm the same day in case the order gets placed either online or in store before 3 pm on a weekday.
A customer can now get a small or a big store experience at the same time while shopping at this click and collect outlet. The retailer has converted its existing store which used to offer Lindex Lingerie till date into a new concept store.
According to Albert Thor Magnusson, CEO at LDX 19, Lindex is eager to welcome customers to make them ‘realise the real omni-channel experience’.
Lindex which kicked off its operations in Iceland in 2011 with the opening of its first store now operates a total of seven stores in the region. The retailer is planning to add two more stores this year.
The latest concept store in Reykjavik was inaugurated on March 1, 2018.
Lindex is known for its commitment to makign 80 per cent of its clothes from sustainable sources by 2020, and they are also planning to increase it to 90 when they reach the 80-mark. Sustainability has undoubtedly been the major focus area for the company.
It is equally focussed on the projects that empower women and their children around the world. It has recently decided to donate 10 per cent of its total sales on the occasion of International Women’s Day (March 8) to HERhealth project, an initiative launched to take care of health and quality of life of female textile workers.
