Two iconic brands have come together for a unique collaboration!
Indian motorcycle manufacturing company Royal Enfield and the American denim label Levi’s have joined hands to introduce a new apparel range.
Through this partnership, the two brands aim to grab the interest of motorcycle riders and denim fans alike.
While Levi’s will be manufacturing the range, Royal Enfield will bring in the understanding of motorcycling, shared Puneet Sood, Head of Apparel Business, Royal Enfield.
Major products manufactured and retailed under this collaboration will include jeans and jackets made from CORDURA® denim with high abrasion resistance.
Some key features of these products will be armour slots for shoulders, elbows and knees, a 3D pocket with a hidden zipper and high visibility reflective tape among others.
Other products in the range include a huge collection of graphic T-shirts, designed by Toria Jaymes, a multi-disciplinary artist and a rider herself.
So far as the pricing is concerned, while the apparel collection will be priced between Rs. 1,499 and Rs. 7,999, the denim will be retailed for Rs. 6,999 onwards.
Bharat Tex Special Report 2026 
