Denim pioneer Levi’s has unveiled a collaborative capsule of the classic trucker jackets with men’s brand Ovadia & Sons.
The assortment will only consist of three styles in total and one of them has already been spotted on well-known music producer Jay-Z during his ongoing 4:44 tour. The jacket that Jay-Z wore was custom made by repaired vintage Levi’s denim for the artist as a teaser and had embroidered words saying Carter on the chest and Blue, Rumi, and Sir on the interior.
The styles look very vintage in appearance with all of them being denim-on-denim patchwork with two of the looks sporting red and monochrome plaid patches.
The Sherpa fabric lined products are slated for an official public release on January 25, 2018, at Levi’s own store in SoHo as well as on Ovadia & Sons’ website. Apart from this, the limited edition jackets that cost US $ 595 a piece will also be available at multi-brand store Fred Segal in West Hollywood, California.
The Brooklyn-based brothers Messrs Ariel and Shimon Ovadia, who founded the brand in 2011, picked out this specific silhouette from an archive of about 50,000 vintage Levi’s pieces.
Jonathan Cheung, Head of Design at Levi’s explain the reason behind remaking this particular Trucker: “You feel a little tug on the heartstrings when you let things you love to go out into the wild, so our criteria were to look after them, be creative and make something special.”
