Lee, the USA-based denim brand, launches its first unisex apparel collection in collaboration with Roaringwild, the China-based streetwear brand. The capsule collection highlights the relation between music and streetwear culture merging Lee’s signature denim silhouettes with Roaringwild’s urban style.
According to Brigid Stevens the Global Vice President of Marketing at Lee, “This collection is a big step for Lee as it is our first fully unisex collection and one that’s available globally.”
The collection is inspired by the nostalgia of the ‘80s art and electronic club scene featuring graphic tees, denim jackets and jeans in oversized fits.
Meng Bing Roaringwild’s Creative Director added, “The inspiration for this collection comes from electronic music and youth culture. We summarised four keywords: SYNTHPOP, NEW WAVE, POST PUNK and HOUSE.”
The products range from 65 pounds to 200 pounds with sizes from XS to XL. The collection is available both in Lee stores and online also featuring Roaringwild’s Shanghai Fashion week showcase.
