Laura Ashley, the famous British fashion and lifestyle brand, is set to debut in the Indian market in early 2025 as part of its worldwide expansion strategy, in partnership with Bradford License India, a leading licensing agency based in India.
“We are happy to declare our collaboration with Bradford License India to grow our brand’s presence internationally,” shared Carolyn D’Angelo, President of Laura Ashley Global and Senior MD of Brand Operations at Gordon Brothers. “Along with Bradford License India, we will recognize strategic partnerships to launch our unique aesthetic to consumers across India. Building on the brand’s latest global milestones, including our booming seventieth anniversary celebration and the re-launch of our fashion line, we believe the timing is perfect to develop and launch Laura Ashley as a leading destination in India.”
Laura Ashley will debut in the Indian market with a varied range of products such as textiles, wallpaper, soft furnishings, furniture, and upholstery. Purchased by Gordon Brothers in 2020, the brand has already grown its retail footprint to 81 countries globally.
“We are excited to assist Laura Ashley’s entry into the Indian market,” commented Gaurav Marya, Chairman of Bradford License India. “This collaboration perfectly suits with our mission of bringing famous global brands to India, providing consumers here a taste of Laura Ashley’s eternal elegance and craftsmanship. Leveraging our know-how in brand licensing and market growth, we are positive that this collaboration will be a resounding success. We fervently await a fruitful partnership and a bright reception for Laura Ashley among Indian consumers.”
Identified for its typical British style and floral print textiles, Laura Ashley possesses a heritage stretching over 70 years, with a network of 210 globally licensed product categories.
