Gucci adorned a 14th-century Korean palace with shimmering lights and rhythmic drumbeats to showcase the latest cruise collection of the renowned Italian luxury brand. The collection harmoniously fuses elements of Korean tradition with contemporary fashion.
The collection encompassed streetwear and sportswear designs, while models showcased wetsuits and carried bags shaped like skateboards. They paraded through the corridors surrounding the grand hall of Gyeongbokgung Palace in Seoul, adding a striking juxtaposition of modernity against the backdrop of historic columns.
Distinguished guests in attendance encompassed renowned figures such as K-pop singer Hanni from NewJeans and Lee Jung-Jae, the esteemed brand ambassador who gained fame through the acclaimed series Squid Game. Additionally, rapper Jay Park and actress Elizabeth Olsen also participated in the show, adding further allure to the event.
Cruise Collections, initially crafted as supplementary lines to cater to affluent clientele seeking attire for winter outings on yachts or cruise ships, are created alongside the regular seasonal collections.
Constructed in 1395, Gyeongbokgung Palace functioned as the preeminent royal palace during the Joseon Dynasty of Korea. Presently, it holds the esteemed status of a significant national cultural heritage in South Korea, thereby capturing Gucci’s attention and prompting their desire to showcase a fashion event at this splendid venue.
