French luxury fashion house Lanvin has unveiled its latest boutique at South Coast Plaza, a renowned shopping destination in Costa Mesa, California.
Spanning 1,540 square feet, this new boutique represents the sixth location meticulously crafted by designer Bernard Dubois. Following the Maison’s transformative journey in 2022, which reintroduced the concept of ‘Le Chic Ultime’, originally coined by the brand’s founder, this essence now comes to life through a new architectural retail concept. This concept made its debut on Madison Avenue in New York City’s Upper East Side last summer and has since expanded to locations in Shenzhen, Hangzhou, Seoul, and Riyadh.
“Lanvin’s retail approach is purposeful: we are focused on identifying opportunities to showcase the new universe of the house uniquely and dynamically across womenswear, menswear, all product categories,” said Siddhartha Shukla, Lanvin deputy general manager.
In alignment with the brand’s sustainable ethos, the boutique incorporates environmentally friendly elements, including marmorino, a natural clay-based material evocative of the landscapes of southern France. Recyclable aluminum panels, next-generation lighting, and other sustainable features further enhance the boutique’s eco-conscious design.
Lanvin’s US store portfolio also includes locations in Soho, New York; Beverly Hills, California; Las Vegas, Nevada; as well as Bal Harbour and the Miami Design District in Florida.
