In addition to gearing up for its launch in the Irish market, Arket is forging ahead with its expansion efforts in Switzerland. Following the inauguration of its inaugural store in Zurich in 2023, the H&M Group lifestyle brand is now extending its footprint in Switzerland as scheduled, with the grand opening of a flagship store in Geneva.
Situated in a prime location at Rue de la Confederation 6, the new establishment boasts a spacious retail area spanning 530 square meters.
The store’s design showcases Arket’s signature aesthetic, featuring a monochromatic colour scheme of soft grey hues, complemented by sturdy oak wood furnishings, terrazzo flooring, and lush greenery – a hallmark of Arket’s stores.
The Geneva store’s inventory includes a carefully curated selection of ready-to-wear apparel and accessories for both men and women, as well as children’s fashion, body care products, and interior design items.
“Our modern store concept has been very well received in Switzerland since opening in Zurich. With our Geneva shop, we can offer our collections to a wider audience and invite more of our local customers to experience the brand in person,” comments Pernilla Wohlfahrt, managing director of Arket, on the opening in Geneva.
