French brand Lacoste and Web3 development firm Emperia have joined to build Lacoste virtual store on Metaverse. This is an exciting new development that will allow Lacoste customers to have a more immersive shopping experience. The ability to explore the clothing collection in a virtual space before making a purchase will be very convenient for shoppers. Additionally, the Lacoste virtual store on Metaverse will provide customers with direct access to the online store, which is a great benefit.
Once inside the virtual space, users can explore many items of clothing from the most recent Lacoste collection inside the area, which also features walls covered in virtual Lacoste stickers and green sidewalks. Also, by clicking the crocodile stickers, one can experience more merchandise.
The virtual collection on exhibit consists of sweaters, hats, sunglasses and T-shirts. A pop-up window containing the product e-commerce website opens when customers click on a product in the metaverse, enabling them to complete the transaction there.
The virtual environment also has an outdoor space with two large sidewall displays that show Lacoste advertising campaigns.
“Web3 engagement doesn’t start at minting. The personalisation of shopping experiences, whether physical, digital or immersive, is the key to the future of the web3 customer journey. We are delighted to show that our on-the-shelves token-gated solutions can be implemented in an environment like Emperia,” said Pierre-Nicolas Hurstel, Arianee CEO and Co-founder.
“Lacoste is bridging the gap between holiday shopping and gamification with this unique virtual experience. Tapping into a wide variety of demographics with the various rooms and product ranges enables Lacoste to attract a wide range of demographics,” said Olga Dogadkina, Co-founder and CEO of Emperia.
“Having a presence in the metaverse during such a significant shopping season and utilising NFTs in a practical way that creates a sense of community, will take Lacoste to the next level, allowing them to leverage e-commerce and web3 innovation like never before, positioning the brand as fashion trailblazer.”
This is Lacoste’s second web3 -related project. Earlier this year, it unveiled UNDW3 which involved 11,212 NFTs that allowed access to events and products. Additionally, In July, the brand submitted a trademark application, indicating its intention to develop a new brand for reality and the metaverse.
The fad is quickly catching on; earlier, users had no idea that shopping could be so experimental. Now that things have sped, it appears that individuals will find the experiments enjoyable. The idea of shopping while having fun appears to be pretty daring and advantageous for brands. Aside from Lacoste, there are other brands that plan to open online stores this holiday season in an effort to obtain a competitive edge. This month, Bloomingdale also opened a virtual store.
