Kim Kardashian West-owned Skims, a renowned shape-enhancing undergarment label, has got its first retail partner.
The fashion label will now be sold in as many as 25 Nordstrom stores across USA.
The brand, despite being launched as recently as in September 2019, has been a big success owing majorly to Kim Kardashian’s charisma and niche market.
As per media reports, Skims will be launched on Nordstrom’s website as well the stores on 5 February 2020.
During the launch, Nordstrom will carry 3 of Skims’ collections namely Solutionwear, Fits Everybody Underwear and Accessories. Add to it, there will be product offerings making their debut every month across all channels.
Kim Kardashian, reportedly, commented “Nordstrom is renowned for its unmatched customer service and inclusive size offerings.”
She added that it was important for her to launch with the full range of sizes and shades that Skims has to offer – a value shared by Nordstrom.
“We are thrilled to bring Skims’ coveted collection of size and shade inclusive shapewear to our customers through this exclusive retail partnership,” averred Shea Jensen, Executive Vice President and General Merchandise Manager for women’s apparel, Nordstrom.