H&M, the fast fashion label from Sweden, plans to expand into Central America by the end of 2020.
The fashion giant, reportedly, has signed a deal with Hola Moda S.A. according to which it will launch a store in Panama.
It is imperative to note that Hola Moda S.A. is a private firm that operates international fashion brands all across Central America.
Delighted over the expansion plan, Mehdi Beneddine, President, Hola Moda S.A., said “We are honoured and thrilled by the opportunity to bring H&M to Central America, providing the communities we serve with unmatched fashion and quality at the best price.”
The President added that the association holds lot of significance as together both can contribute a lot in promoting sustainability in fashion industry as well as in Central America.