Fashion retailer JCPenney is all geared up to launch ‘Boutique+’ – its first-ever plus-size fashion brand designed exclusively for plus-size women. Also, the brand will partner with Project Runway® winner Ashley Nell Tipton who will design two upcoming capsule collections.
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For Spring, the Boutique+ brand will present unconventional styles inspired by the ’70s. Additionally, a wide range of femme tops and dresses infused with floral and paisley prints, vintage denim, fringe tanks, tiered blouses and pleated skirts will also be available at JCPenney Stores and online.
Elaborating more on the new line, Siiri Dougherty, Senior Vice President – Women’s Apparel at JCPenney said, “There are millions of incredibly stylish full-figured women who are seeking comfortable, well-fit clothes that offer style and versatility. JCPenney is committed to winning her loyalty by designing an entirely new modern brand made just for her and creating a dedicated shopping environment that respects her time and budget with a greater selection of affordable plus-size fashion that takes into account diverse body types.”
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In addition to introducing the all-new label for the plus-size women, the retailer is also debuting an innovative in-store concept – ‘The Boutique’ in nearly 200 JCPenney stores, which will give an elevated environment for shopping a curated assortment of classic and modern fashion from brands such as a.n.a®, Boutique+, Liz Claiborne®, Worthington®, Alyx® and Bisou Bisou®, the company said in a press release. The Boutique will be a one-stop shopping destination for plus-size casual sportswear, denim and active wear, along with a wide range of fashion accessories.
