In a bid to strengthen its marketing operations, American clothing retailer Abercrombie & Fitch has roped in Ashley Sargent Price as Senior Vice President and Creative Director of Marketing. Price will oversee creative marketing for all the brands (Abercrombie & Fitch, Abercrombie kids, and Hollister Co.), the company said in a press release.
Thrilled on being associated with Abercrombie & Fitch, Price averred, “I am grateful for the opportunity to continue pushing these iconic brands forward. It is a great time to be a part of the company and I look forward to working closely with the team to develop engaging content and unique brand experiences for our global consumer.”
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Price has previously served as Senior Vice President of Brand Creative at J.Crew. During her tenure at the company, she headed creative teams for all divisions including, J.Crew, crewcuts and Madewell. “We are thrilled and fortunate to have Ashley on board during this exciting time at Abercrombie & Fitch Co. Her experience overseeing creative for globally recognized brands will be valuable for us and she will play a significant role in evolving our brand positions,” said Fran Horowitz, President & Chief Merchandising Officer of Abercrombie & Fitch on her appointment.
