Jaypore, a well-known company in India’s artisanal and handcrafted retail sector, has formally opened its newest store on GS Road in Guwahati. Jaypore is known for creating an exceptional assortment of handcrafted clothes, home décor, and jewellery, and its latest expansion into the Northeast underscores the brand’s rising presence throughout India. The new store sells a wide range of handcrafted items, including clothes, jewellery, and home décor.
In a statement highlighting the significance of the launch, Jaypore said: “Explore a stunning range of artisanal apparel, home décor, and jewelry, all crafted by skilled artisans from across India. Come visit and experience the beautiful blend of tradition and contemporary design!”
The Guwahati store is Jaypore’s first presence in the Northeast, and it is a significant step forward in the brand’s objective to increase access to handmade items throughout India. Jaypore’s entry into this new market not only exposes its products to a larger audience, but also gives a forum for local artists to demonstrate their work on a national scale.