Nivia, a leading Indian sports brand, has opened its first overseas store in Dubailand Outlet Mall, UAE. The new store will offer a diverse range of sports bags, sportswear, shoes and, training accessories for the teams and individuals alike. It will also provide items for a wide spectrum of sports disciplines- from football to basketball, from volleyball to badminton, and indoor games as well.
The company already has a strong retail network in independent stores across India. This initiative will help the brand in building a strong retail presence and gaining a better visibility worldwide. With this, the brand has taken another step in the growth and expansion of Indian sportswear industry, lending its support to ‘Make in India’ programme.
“We are very excited, it is really young population out here, a lot of students and young active people. The sports and health lifestyle culture is massive,” said Rajesh Kharbanda, Executive Chairman, NIVIA Sports.
Nivia Sports was established in 1934 as an Indian sports equipment brand, headquartered in Jalandhar (India) with manufacturing operations under FreeWill Sports Pvt Ltd.
