India-based lingerie brand PrettySecrets has opened its new franchise store at Jubilee Hills, Hyderabad, Telangana. This is the brand’s 19th store in the country.
At the launch, PrettySecrets Founder and CEO Karan Behal said, “We want to reach out to fashion-forward customers from every ethnicity who loves to experiment. In Hyderabad, we have partnered with someone with local expertise who understands the industry and can add value to the business.”
The company believes that the Hyderabad market will play a key role in the overall growth of the brand.
The new store, which is spread over an area of 500 sq. ft, features visual merchandising and elegant window displays, offering an elevating shopping experience. Additional, the prettified trial rooms and store design provide an aspirational and comforting experience to the buyers akin to the intimacy of her boudoir.
Further, the brand is now leveraging the latest technology to remain at the forefront. It offers PSAssist to the customers to enhance their in-store experience. The technology solution maintains a trail of the customer’s purchase pattern and gives a complete snapshot of her shopping history.
Notably, PrettySecrets plans to further grow its physical retail network via franchise route and is aiming to reach 300 stores by the year 2019. Its current average store size is approximately 550 sq. ft., however, the brand’s future stores will range between 450 and 500 sq. ft.
PrettySecrets (MTC Ecom Pvt. Ltd.), which began as an online brand, decided to take the offline road early last year. It started with exclusive store openings in Mumbai, the most populous city in the country. Out of the 19 stores (at present), two are company-owned and the rest are franchised, covering a total retail space of 10,500 sq. ft. in the Indian market.
Founded in 2011, PrettySecrets is today reckoned as the fastest growing lingerie labels in India. Its portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear.
