Leading business-to-business e-commerce platform, Udaan, Bengaluru aims to create over 50 exclusive brands in the next one year in partnership with small apparel manufacturers through its lifestyle business.
Udaan’s lifestyle business has already created over 20 exclusive brands in partnership with small apparel manufacturers. It has plans to enhance the same over 100 brands in the next few years.
This initiative is in line with its vision of empowering small businesses of rural India and small towns.
The company claims that it has partnered with small businesses to offer best-in-class quality garments at affordable prices to serve the needs of rural India.
Vipul Mathur, Head (Exclusive Lines), Lifestyle Business of the company said, “Over the past one year we have made significant investments to help local apparel manufacturers achieve scale and get access to the national market especially in the Tier-2 and Tier-3 towns and cities.”
He further added that our intent is to identify, help scale and create over 100 such exclusive brands from small manufacturing hubs and provide them the technical know-how to achieve growth.”
For the creation of exclusive brands, the ‘in-house’ expert team of Udaan works closely with small garment manufacturers. It provides them with the requisite expertise of brand creation, content making, product quality improvement and technical know-how to create and sell their garments exclusively on the Udaan platform.
