External delivery partners are the favoured option of many retailers but there’s a downside with a new report showing how important it is for stores to stay involved and not just hand everything over to their partners.
Almost two-thirds (59 per cent) of UK customers trust post-purchase delivery updates received directly from a merchant or brand more than a delivery partner. According to the most recent research from Scurri and IMRG, stores must possess real-time post-purchase information and communication in order to boost consumer loyalty.
According to the original research of 1,000 UK consumers in the ‘Last Mile Delivery’ report, 54 per cent of respondents want to receive tailored offers in tracking and delivery updates.
Discount codes are the most common offer respondents wanted to get in monitoring update emails during a cost-of-living crisis (61 per cent), followed by free delivery on their next purchase (56 per cent).
“By utilising these targeted discounts and reducing the overall purchase cost, those shoppers who forgot to add or regretted not adding a product to their basket could be more inclined to place another order while this targeting can act as a conversion driver for customers whose order didn’t reach the minimum spend for free delivery”, the report said.
