Ethnic wear brand House of Chikankari has secured Rs. 25 crore (US $2.64 million) in a Series A funding round led by Cap Alpha Ventures, marking a significant step in its growth trajectory. The capital infusion is expected to support the company’s expansion across product categories and sales channels.
The fresh capital will be deployed to expand the product portfolio, strengthen omni-channel capabilities with a focus on offline retail, improve working capital efficiency, and invest in team expansion and marketing. The company also plans to deepen its reach among global Indian consumers across key international markets.
The company reported over 50% growth in FY ’26 and is currently operating at an annual revenue run rate of Rs. 50 crore (US $5.28 million). It has served more than 200,000 customers and established an international footprint, shipping to over 20 countries, including the United States, Australia and the United Kingdom. A substantial portion of its revenue is driven by proprietary channels, which generate over 900,000 monthly user sessions across its website and app.
Founded in 2020 by Aakriti Rawal and Poonam Rawal, the brand focuses on reinterpreting chikankari craftsmanship for contemporary consumers. It works with a network of more than 10,000 women artisans across India, supporting traditional craft practices while building a scalable business model.
Commenting on the development, Aakriti Rawal stated that the fundraise marked an important milestone in the company’s journey to build a brand that brings Indian craftsmanship to a wider audience while remaining relevant to modern consumers. She added that the company would continue investing in its ecosystem, workforce and product innovation as it scales.
Looking ahead, the company is targeting multi-fold growth over the next 24 months, driven by product innovation, channel expansion and brand-building initiatives. It has also engaged in collaborations with public figures such as Soha Ali Khan, Karisma Kapoor and Sonakshi Sinha, contributing to repeat demand and customer retention.
As it expands its footprint, House of Chikankari aims to further strengthen its artisan network and scale its presence across domestic and international markets, with Cap Alpha Ventures backing its next phase of growth.
