ANTA Sports Products Ltd. is set to commence its India re-entry next month with the opening of a flagship store in Gurugram, marking the next phase of its relaunch in partnership with Brandman Retail Ltd. According to Brandman Retail, the company plans to open 10 stores across India by March 2027 as part of its expansion roadmap.
The brand will position itself in the premium segment, with apparel priced at an average of approximately Rs. 8,000 (US $85), while footwear is expected to retail between Rs. 9,000 (US $95) and Rs. 10,000 (US $106). The pricing strategy reflects ANTA’s intent to compete in the upper tier of India’s performance and lifestyle sportswear market.
Commenting on the strategy, Kashika Malhotra, Director at Brandman Retail, stated that ANTA sees significant growth potential in India. She noted that the company is attempting to rebuild its presence in the market after an absence of over five years, following its earlier exit amid geopolitical tensions.
Unlike models adopted by some other international entrants, Brandman Retail will import ANTA products manufactured in China and distribute them locally through a combination of e-commerce platforms and owned brick-and-mortar stores.
In parallel, Brandman also plans to expand the presence of Wilson Sporting Goods in India, with four stores scheduled to open this year for the tennis-focused brand.
The Indian and Chinese partners are currently working closely on the initial store rollouts to ensure optimal brand positioning. Malhotra indicated that ANTA intends to present its offerings in the best possible manner as it re-establishes its footprint in the country.
With the Gurugram launch, ANTA’s India strategy moves from announcement to execution, reinforcing its long-term commitment to building a premium sportswear presence in the market.
