Hot Topic announced the appointment of actress Xochitl Gomez as the first chief style officer for its in-house brand Social Collision.
Gomez will bring her own style and Gen-Z flair to the Social Collision brand. To get there, she’ll work directly with Hot Topic’s product development, design, and marketing teams to curate and sell fashion drops inspired by punk music and fashion throughout the year.
Gomez’s inaugural collections, slated to appear this Spring, promise striking styles with brilliant red bursts, classic star patterns, edgy plaid and stripes, as well as statement-making chains and hardware.
“We are incredibly thrilled to welcome Xochitl to the Social Collision team,” stated Steve Vranes, CEO of Hot Topic, Inc. “She is an inspiration to many, and her outstanding talent, originality, and ability to connect with broad audiences make her an ideal candidate for this position. We are excited to see how she will define the brand’s future with her vibrant and unique viewpoint.
“I’m absolutely honoured and excited to step into the role of chief style officer for Social Collision,” Gomez said. “Fashion has always been close to my heart, and I can’t wait to share that love through collections that inspire confidence and allow personal style to really shine.”
