H&M, the Swedish multinational fashion retail company, has inaugurated its first store in Indore, Madhya Pradesh, India. The store opened is a part of the company’s proposed investment of Euro 100 million for the H&M brand in the Indian market.
Treasure Island Next Mall in the city has become the latest location in India to house an H&M store.
The Indore store was inaugurated by Gorav Puri, Country Controller at H&M India along with Area Manager Louis Coucke and Store Manager Vijay Kumar. The new store is spread over 18,000 square feet of area.
H&M’s fresh women’s, men’s, and children’s apparel collections, accessories, and footwear will be up for grabs at the store.
The Swedish fashion retailer currently operates around 17 stores across the country and aims to have over 25 by the end of the current year. The retailer is also strategizing to start selling online in India from next year onwards.
In view of tremendous opportunity in the Tier-II cities, the retailer has decided to foray in some more Indian cities this month.
The company is also considering setting up a new warehouse to meet its future needs and improve efficiency in its supply chain. Currently, H&M has only one warehouse in Delhi-NCR which caters to its pan-India needs.
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